Portfolio
val’ue • prop’o si‘tion, n.
- A promise communicated of value to be delivered.
- The customer belief about the benefit to be acquired.
- The content of copywriting.
[usage: We had to hash out the company’s value proposition before initiating any marketing strategies.]
Industrial Video
Banner
Headlines
Company Slogans
Residential Construction
See tag variations in animated gif.
Websites
Content
Commercial Interior Design
for J.J. Associates Design, Inc.
World Drone Racing and LAB FIVE
for Créavilia Strategy
Audio Script
Blog
Writing
Portfolio
co’py•wri‘ter, n.
- A person who crafts words to communicate brand stories.
- The role of proposing value in written, readable, audio or visual form.
- The guy who brings your message to your market with the least effort on your part.
[usage: Josef S. Klus is a free-lance copywriter with decades of experience, based in Los Angeles.]
First known use of term in 1911 (see Content Creator, or Creative Conceptualization).